Gen.G expands deal McLaren opens facility.
Each week, ESI digest provides a breakdown of the week’s events to help you keep track of what’s happening. ESI Digest is available on all major platforms as well as in a written format. This week’s Digest features the expansion of Gen.Gs Puma, McLarens new facility and an exclusive media rights agreement with G4.
This issue of the ESI Digest features a partnership. Multinational esports organization Gen.G announced a global expansion of its partnership to PUMA, a global sportswear brand. PUMA will be the official jersey partner for Gen.G’s pro teams and creators. This includes Gen.G VALORANT creators and players in North America.
The original partnership was limited to South Korean activities. McLaren Shadow Studio is a place for ambassadors and their teams to race, train, and create content. It is the result collaborations among its many partners.
Tezos, Splunk and Alienware are just a few of the companies included. LOUD has signed Luiz Francisco and Pedro Quintas, two Olympic skateboarders. The skateboarders created a new branch of LOUD Skate.
Details about the branch are still to be released. Brazilian skateboarders make up the majority of the branch. Respawn Entertainment announced plans for the second season.
The release states that the second season will feature a variety of changes. The new series will feature separate competitions for amateur and professional players. G4, the long-defunct gaming TV network, will be relaunched by NBC Universal in 2021.
G4 will broadcast and produce exclusive programs from launch through IEM Katowice. ESL events will not be broadcast on linear TV in Canada and the US for the first time. Omnicoach has partnered with ESI Digest to make it a part the ESI Podcast Network.
With subject matter experts, you can take a deep dive into major areas of esports. This series is intended for discussions with key personnel and other stakeholders.