US’ Xcel Brands introduces C. Wonder by Christian Siriano

September 19, 2022

American-based consumer and media products business Xcel Brands, which specializes in Livestream shopping and consumer products, has announced the debut of C. Wonder by Christian Siriano. The company also announced that Siriano has been named the creative director for C. Wonder, a brand that will debut in spring 2023.

Secreenshot by share way games

The highly acclaimed American Fashion designer has been running his own label since 2008 and is a part of the Council of Fashion Designers of America (CFDA) since 2013 according to an announcement from Xcel Brands. His clothes have been used on red carpets by a variety of stars, including Dr. Jill Biden, former FLOTUS Michelle Obama, Angelina Jolie, Oprah, Zendaya, Ariana Grande, Julianne Moore, Lady Gaga, Tiffany Haddish, Billy Porter, Cardi B, Amy Adams, Scarlett Johansson Whoopi Goldberg as well as Julia Roberts, to name just a few. Siriano continues to create his own line and bring his distinctive refined style for C. Wonder with his modern collection of ready-to-wear and accessories. Siriano will also be the voice and face of the public C. Wonder’s brand voice includes being featured on HSN’s broadcast and streaming service in 2023.

“Bringing Christian on board to lead the transformation of C. Wonder by Christian Siriano is another key step in the creation of a live-selling ecosystem that connects our brands directly with consumers,” said Robert W. D’Loren the chief executive officer and chairman at Xcel Brands. “Christian’s sophisticated aesthetic, creative vision, and vibrant personality have made him one of America’s most respected young designs and we’re confident he’ll bring a renewed sense of excitement to C. Wonder as we solidify our leadership within the fast-growing Livestream marketplace.”

US' Xcel Brands introduces C. Wonder by Christian Siriano

Xcel Brands is one of the biggest apparel companies in the market for interactive TV and is investing strategically in live-streaming technology platforms as well as collaborations. Alongside C. Wonder, the company also produces and sells dresses and sportswear in Halston and H Halston as well as H Halston labels available at top retailers, including Neiman Marcus Saks Fifth Avenue, Bloomingdale’s, Macy’s, and HSN. It also owns its own Judith Ripka as well as the LOGO from Lori Goldstein brands as well as an ownership part of Isaac Mizrahi and Longaberger home products as well as live streaming platforms, included in the release.

“I’ve always loved the C. Wonder brand and I’m thrilled to join the team at Xcel Brands to collaborate and share the brand with new audiences,” said Siriano. “Livestreaming has such a fantastic future here in the US and I can’t wait to be able to connect personally with millions of C. Wonder customers across platforms.”


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